“We began to work on our packaging, and we realized that we needed to make something which wasn’t about staying poured, but which could be consumed just how bottle water was,” Swanson said. “We made an ergonomic deal that buyers would need to consume outside of, and released in 2016.” https://gabletoppackaging.tech.blog/2025/02/25/water-in-carton-gable-top-paks-sustainable-revolution-unveiled/