Abstract This study aims to analyze the factors that affect the business performance of commercial MSMEs in the Tarqui parish of Guayaquil to establish useful strategies in the market. In the study. surveys were applied that indicated which factors can help improve the development and growth of MSMEs. which correspond to those that involve the adoption of new technologies. https://www.chiggate.com/turbo-air-m3f72-3-n-78-wide-m3-series-reach-in-freezer-featuring-three-solid-doors-energy-star-online-now/