NAP Consistency refers to the accuracy of these three data points across all online platforms. This includes your website, Google Business Profile (formerly Google My Business), social media profiles, online directories like Yelp or Yellow Pages, and data aggregators. It sounds simple enough. You know your business name, where you are located, and your phone number. However, the inter... https://www.smallbizblog.net/articles/why-nap-consistency-is-the-secret-sauce-for-local-seo