Internal communication is a constant operational challenge. As organisations grow, maintaining shared awareness becomes harder. Displays reinforce shared information. Instead of acting as a primary channel, digital signage operates passively. It respects attention. By remaining visible over time, it supports everyday awareness. Internal uses of digital displays Digital signage supports https://andrewbusinessreflections.ampedpages.com/how-digital-signage-is-managed-in-practice-66593075